Client: Seedlip X D&AD Shift

Role: Producer/ Strategy

Mission: Millennials have negative ingrained beliefs around non alc beverages.

Insight: Millennials need an exciting reason to get out of their comfort zone.

Execution: Create a colorful dreamscape experience inspired by Surrealist art to bring seedlip to life. Play with unexpected textures and  Offer Seedlip cocktails with playful names and Photobooth to capture and record the exciting experiencing with seedlip.